Course Curriculum

  Welcome!
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  Business Overview
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  Current Assesment
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  Master Business Calendar
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  Buyer Personas
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  Goals
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  Marketing Budget
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  Marketing Tactics
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  In Conclusion...
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Meet Lisa.


Lisa Petty's career has spanned print and digital journalism, broadcast reporting and editorial leadership, later transitioning to global marketing. Now armed with over a decade of experience across multiple industries - from fashion and beauty to sports, home furnishings and technology - she has developed a deep-seated belief in the power of masterful marketing to captivate, fascinate and ultimately motivate every brand's target audience.

In her spare time, when her nose isn't in a novel, you'll likely find this Dallas girl indulging in one of her city's favorite pastimes, shopping.