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The Ultimate DIY Marketing Plan for Small Businesses
Welcome!
Instructor Introduction
Class Overview (1:27)
Ultimate DIY Marketing Outline Handout
Business Overview
What is your purpose? Your philosophy? (1:00)
Current Assesment
Where is your biz right now? (1:41)
Master Business Calendar
What are key dates for your business? (1:56)
Buyer Personas
How well do you know your customers? (2:56)
Goals
3-step goal setting process (3:00)
Marketing Budget
What is your marketing budget? (0:54)
Marketing Tactics
Choose tactics that suit your needs (3:05)
In Conclusion...
Thank you! (0:31)
A Download
How well do you know your customers?
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